TREATY 7 LAND ACKNOWLEDGEMENT

Bucking 90 Leather Co. operates and acknowledges the traditional territories and oral practices of the Treaty 7 Nations, including the Siksikaitsitapi, comprised of the Siksika, the Kainai, the Piikani, and the Amskapi Piikani Nations. We acknowledge the Tsuut’ina Nation, the Îyârhe Nakoda, comprised of the Chiniki, Bearspaw, and Goodstoney Nations, the Métis Nation within Alberta, and all people who make their homes in the Treaty 7 region of southern Alberta.

This land on which we gather is traditionally known as Moh'kinstsis (Blackfoot), Guts’ists’i (Tsuut’ina), Wîchîspa (Nakoda), and otôskwanihk (Northern Michif & Cree).

WHY THIS MATTERS

Rodeo has deep roots within Indigenous communities across Canada and the United States. From local rodeos and community gatherings to major championships, Indigenous cowboys and cowgirls continue to preserve traditions, inspire future generations, and strengthen the Western way of life.

At Bucking 90 Leather Co., we believe those stories deserve to be celebrated. As a Canadian maker rooted in rodeo culture, we're committed to supporting Indigenous athletes who demonstrate dedication, sportsmanship, leadership, and pride in their communities.

Through sponsorships, partnerships, and storytelling, we aim to recognize the hard work and achievements of Indigenous competitors while helping create opportunities for the next generation of rodeo athletes. We are proud to stand alongside those who carry forward the values of resilience, family, respect, and tradition—both in and out of the arena.

"Honouring the riders who carry their culture, community, and traditions into the arena."

HONOURING HERITAGE. EMPOWERING THE FUTURE.

At Bucking 90 Leather Co., we believe rodeo is more than a sport — it’s a way of life built on respect, tradition, and courage. Our Indigenous athletes embody all of that and more. They carry generations of knowledge, storytelling, and horsemanship into the arena every time they nod their head, reminding us that western culture is deeply tied to Indigenous roots across the Prairies and beyond.

Supporting Indigenous athletes means standing with them — not just through words, but through action. Every collaboration, sponsorship, and custom piece we create is built with the same pride and integrity these athletes ride with. Whether it’s a championship belt, a set of custom chaps, or a handcrafted wallet, each item represents partnership, respect, and the shared love of rodeo.

We’re proud to back the athletes who represent their Nations, their families, and their heritage with strength and honour. Their stories deserve to be told, and their place in the rodeo world deserves to be celebrated.

Bucking 90 Leather Co. is committed to helping create more visibility and opportunity for Indigenous competitors, ensuring they continue to inspire future generations to chase their dreams and ride for something bigger than themselves.

Built for the ride. Rooted in respect. Inspired by tradition.

"The spirit of rodeo lives through the stories, traditions, and achievements of Indigenous cowboys and cowgirls."

OUR COMMITMENT

At Bucking 90 Leather Co., support means more than sponsorship — it means showing up with respect, listening first, and celebrating athletes for who they are, where they come from, and what they carry into the arena.

We are committed to building meaningful relationships with Indigenous rodeo athletes, families, and communities through custom gear, athlete partnerships, storytelling, and continued recognition of their impact on western culture.

Every belt, pair of chaps, wallet, or custom piece made through these partnerships is built with intention — honouring the athlete’s journey, their Nation, their family, and the traditions that continue to shape rodeo today.

This page exists as a place to recognize those stories, celebrate Indigenous excellence, and stand behind the next generation of cowboys and cowgirls riding with pride, purpose, and legacy.

At Bucking 90 Leather Co., our Indigenous Athlete Partnerships are built on respect, relationship, and a shared passion for the western way of life.

We are proud to support Indigenous cowboys and cowgirls who represent their Nations, communities, and families both inside and outside the arena. Through custom leatherwork, sponsorship opportunities, and athlete storytelling, our goal is to help showcase the talent, dedication, and leadership of Indigenous rodeo athletes across Canada.

These partnerships are about more than products. They are about recognizing the contributions Indigenous athletes have made to rodeo for generations and supporting those who continue to carry that legacy forward today.

Whether competing at local jackpots, Indian Relay races, rodeos, high school events, college rodeos, or professional competitions, Indigenous athletes play an important role in preserving and advancing Western and rodeo traditions. We are honoured to stand alongside them.

WHAT A PARTNERSHIP MAY INCLUDE

  • Custom Bucking 90 leather gear
  • Athlete sponsorship opportunities
  • Social media features and athlete spotlights
  • Collaboration on custom designs that reflect personal and cultural significance
  • Promotion of athlete accomplishments throughout the season

HOW TO APPLY

Are you an Indigenous rodeo athlete looking to partner with Bucking 90 Leather Co.?

We welcome applications from athletes across all rodeo disciplines who are passionate about representing their community, culture, and the sport of rodeo with integrity.

When applications are open, prospective athletes can submit:

  • A short introduction about themselves
  • Their Nation, community, or Indigenous affiliation (optional)
  • Rodeo discipline(s) and competitive experience
  • Current season goals and accomplishments
  • Social media links
  • Photos or videos from competition
  • Why they would like to partner with Bucking 90 Leather Co.

Applications are reviewed based on athletic involvement, community impact, sportsmanship, and alignment with the values of Bucking 90 Leather Co.

INTERESTED IN BECOMING A BUCKING 90 INDIGENOUS ATHLETE PARTNER?

Complete the application form below or contact us directly at bucking90leatherco@gmail.com.

Click here to apply!

"Together, we honour tradition, celebrate achievement, and support the next generation of Indigenous rodeo athletes."