THE BEGINNING
Every journey starts somewhere, and mine began with a desire to challenge myself and continuously pursue growth.
From a young age, I was drawn to activities that demanded discipline, commitment, and a strong work ethic. Those qualities eventually led me to the world of martial arts, where I would spend the next 13 years training, competing, and learning lessons that would shape the person I am today.
At the time, I had no idea that the values I was developing through martial arts—patience, respect, perseverance, and attention to detail—would one day become the foundation of a leather company. I simply knew that I wanted to dedicate myself fully to whatever path I chose.
Looking back, every chapter of my life has built upon the one before it. From martial arts to rodeo, from paramedicine to leatherworking, each experience has helped shape the story of Bucking 90 Leather Co. and the values that guide it today.
"Long before leather, there was discipline."
WHERE IT ALL BEGAN
My journey began long before Bucking 90 Leather Co. ever existed.
For 13 years, I dedicated myself to the disciplines of Wushu and Tai Chi, spending countless hours training, competing, and pursuing excellence. Throughout my career, I became a multi-time champion and medalist at the Can-Am International Martial Arts Championships, a two-time Canadian National Champion, and had the honour of representing Team Canada at the 2018 World Taijiquan Championships in Burgas, Bulgaria. There, I placed 4th overall in the world in one of my events.
While the medals and achievements were memorable, the greatest rewards were the lessons learned along the way. Wushu taught me discipline, patience, humility, and respect—values that continue to guide me in every aspect of my life.
In 2020, during the uncertainty of COVID, I officially retired from competitive martial arts. After spending most of my life dedicated to one passion, I found myself searching for a new challenge and a new direction.
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CAN-AM INTERNATIONAL MARTIAL ARTS CHAMOIONSHIP
- Multi-time Champion
- Multi-time Medalist
- Competed against elite martial artists from across North America
- Consistently achieved podium finishes throughout my career
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WUSHU CANADA NATIONAL TEAM TRIALS
- 2× Canadian National Champion
- Earned a place on Team Canada twice
- Competed against Canada's top Wushu athletes
- Qualified to represent Canada on the international stage
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2018 WORLD TAIJIQUAN CHAMPIONSHIPS
- Represented Team Canada in Burgas, Bulgaria (2018)
- Competed against athletes from around the world
- Placed 4th Overall in one event category
- Culmination of 13 years of dedication to Wushu and Taiji
"The lessons learned in one chapter often become the foundation of the next."
That next chapter began in 2023 when I joined Alberta Boot Company.
What started as a position on the retail floor quickly became an opportunity to immerse myself in the western industry and culture. Through daily interactions with ranchers, cowboys, rodeo athletes, and western families, I developed a deep appreciation for the traditions, values, and community that define the western way of life.
The more time I spent in that world, the more I realized it felt like home.
As my role grew, I took on responsibilities in Visual Merchandising and eventually Rodeo Relations. I worked to help build partnerships between Alberta Boot Company and rodeo organizations across Western Canada, contributing to sponsorship opportunities with events such as the Lacombe PBR and the Canadian Finals Rodeo.
More importantly, those experiences introduced me to the people who make rodeo what it is. The friendships, relationships, and stories I encountered during this time sparked a passion for the sport and the community that continues to inspire Bucking 90 today.
"Sometimes the road you never planned leads exactly where you're meant to be."
FINDING MY PATH
While building my career in the western industry, I was also pursuing a lifelong goal.
Since Grade 11, I had known I wanted to become a paramedic. It wasn't a passing interest—it was the career I had always envisioned for myself.
While working at Alberta Boot Company, I enrolled in the Primary Care Paramedic Program at SAIT. The ten months that followed were among the most challenging and rewarding of my life. Balancing school, clinical placements, and practical training required dedication and perseverance, but it also confirmed that I was exactly where I was meant to be.
After completing my studies, I completed my ambulance practicum in Pincher Creek, successfully passed my COPR registration examination, and became licensed to practice as a Primary Care Paramedic in Alberta.
"A lifelong goal was becoming a reality."
A NEW CHAPTER
After graduating from paramedic school, I found myself looking for a creative outlet outside of medicine.
I picked up leatherworking as a hobby with no expectations beyond learning a new skill and keeping busy in my spare time. Armed with a few tools, YouTube tutorials, and advice from experienced leatherworkers, I began teaching myself the craft.
What started as simple curiosity quickly became a passion.
Leatherworking reminded me of martial arts. Both require patience. Both reward attention to detail. Both demand a commitment to continual learning and improvement.
Every project challenged me to become a little better than the one before.
Pictured is the very first belt I ever made. It wasn't perfect, but it sparked a passion for leathercraft that would eventually grow into Bucking 90 Leather Co. and the journey you see today.
"What started as a hobby soon became something more."
When I first started working with leather, I never imagined it would become a business.
I simply wanted to create quality products with my own two hands. But as friends, family, and customers began requesting custom pieces, what started as a hobby gradually evolved into something much larger.
Before long, Bucking 90 Leather Co. was born.
Built on craftsmanship, western values, and a commitment to quality, Bucking 90 became a way to combine everything that had shaped my journey—from the discipline of martial arts to the traditions of the western lifestyle and the service-minded mindset of paramedicine.
Like every good brand, Bucking 90 has evolved over time. From the original logos and designs to some of the very first products that left my workbench, each piece represents an important step in the journey. While the craftsmanship has improved and the brand has grown, those early creations serve as a reminder of where it all began and how far the journey has come.
THE ORIGINAL BUCKING 90 LEATHER CO. BRAND
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Original Bucking 90 Leather Co. Logo (Main Colour Scheme)
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Original Bucking 90 Leather Co. Logo (Alternate Colour Scheme)
"Built from passion, shaped by experience."
BUILDING SOMETHING OF MY OWN
Shortly after graduating, I joined Aaron Paramedical and worked as a standby medic during the Calgary Stampede. It was another opportunity to serve the western community while continuing to build meaningful relationships within the rodeo industry.
Today, I proudly serve as a Primary Care Paramedic in Milk River, Alberta, while continuing to grow Bucking 90 Leather Co. outside of my shifts.
What began as a side project at a workbench has grown into a brand trusted by rodeo athletes, ranchers, western enthusiasts, and customers across Canada.
"Two careers. One commitment to craftsmanship and service."
THE JOURNEY CONTINUES
Bucking 90 Leather Co. is more than a leather company.
It is the culmination of every chapter that came before it—years of discipline in martial arts, a passion for the western lifestyle, a career dedicated to serving others, and a love for creating products built to last.
Every belt, wallet, chap, and custom piece that leaves the shop is crafted with the same values that have guided me throughout my journey:
Discipline. Respect. Integrity. Hard Work.
As Bucking 90 continues to grow, our mission remains the same: to create handcrafted leather goods that honour tradition, celebrate individuality, and stand the test of time.
Thank you for being part of our story.