THE BUCKING 90 STANDARD

More Than a Sponsorship

At Bucking 90 Leather Co., sponsorship is about more than logos and gear. We believe in building lasting relationships with athletes who genuinely represent the Western lifestyle and the future of rodeo.

Our team is made up of competitors who understand that success is earned through dedication, resilience, and character. They represent Bucking 90 in the arena, on the road, within their communities, and across social media platforms.

Every athlete partnership is built on mutual respect and a shared goal of growing rodeo while preserving the traditions that make our sport unique.

BEYOND THE BUCKING CHUTE

While the name Bucking 90 may bring roughstock to mind, our support for rodeo extends far beyond eight-second rides. We're proud to sponsor athletes across a wide range of disciplines, including barrel racing, team roping, tie-down roping, steer wrestling, and other timed events.

At the end of the day, our athlete program isn't defined by a specific event — it's defined by the people who compete. We support hardworking rodeo athletes who demonstrate dedication, sportsmanship, and a passion for preserving the Western way of life, regardless of where they compete in the arena.

From the bucking chutes to the timed-event boxes, every athlete on our team plays a role in carrying the Bucking 90 legacy forward.

COMPETITORS ACROSS NORTH AMERICA

Our athlete team represents communities across Canada and the United States, bringing together dedicated competitors from every corner of the rodeo world.

MULTIPLE RODEO DISCIPLINES REPRESENTED

From roughstock to timed events, our athletes showcase the talent, versatility, and determination that make rodeo unique.

MORE THAN A SPONSORSHIP—BUILT ON PARTNERSHIP

We work closely with our athletes, providing support, custom gear, and a brand they are proud to represent throughout the season.

INDIGENOUS ATHLETE PARTNERSHIP

We are proud to partner with Indigenous athletes who help preserve and strengthen the traditions, culture, and future of rodeo.

Every athlete on the Bucking 90 Team brings their own story, discipline, and journey to the arena. From roughstock competitors and timed-event athletes to rising stars and seasoned veterans, these individuals represent the dedication, resilience, and Western values that define both rodeo and the Bucking 90 brand.

United by a passion for competition and a commitment to excellence, our athletes compete across Canada and the United States while proudly representing handcrafted Canadian leather wherever the road takes them.

Get to know the athletes who make up the 2025 Bucking 90 Team and follow their journey throughout the rodeo season.

"Success isn't measured by buckles and checks—it's earned through grit, sacrifice, and showing up when nobody's watching."

"The best competitors don't just represent themselves—they represent everyone who helped them get there."